Wesley Wade
CEO & Founder of Freshfruit, Inc.,
Digital Advertising Executive, Aspiring Author
Wesley has consulted for ComScore 200 publishers, Fortune 500 brands, and the foremost ad technology platforms. With this rich tapestry of experience as a seasoned marketer and former journalist, he launched Freshfruit, a game-changer set to redefine queer media and marketing.
Beyond his accomplishments, Wesley's drive stems from a combination of personal integrity and a fervent desire to make a tangible difference. In the labyrinth of media and marketing, where marginalized voices often get lost or overshadowed, he perceives Freshfruit as the harmonizing force, giving voice to the disenfranchised and creating a platform for authentic representation. For Wesley, Freshfruit is not merely a venture—it's a vision, a commitment, and above all, a testament to the future he envisages for the prosperity of the LGBTQ+ community.
Wesley is a proud gay man who hails from the island of Jamaica and is an alumnus of Columbia University (M.S.) and Middlebury College (B.A.).
Over the years, Wesley’s expertise has affected the bottom line of a plethora of media brands, technology companies,
and agencies —a short list of which is featured here.
COMPANY
Freshfruit revolutionized the queer landscape in media and marketing with game-changing brands Kiki and Freshfruit Magazine. Grounded in creating better representation and fostering connections, our innovative products showcase the rich tapestry of the community, make it easier for queer people to navigate the world, and to connect the global queer population. With queer-forward solutions, we cater to the unique needs of queer folk and prioritize discretion and safety. Our premium brands meet the moment, making the LGBTQ+ experience accessible to allies and marketers alike. We aim to reorient society to recognize the community’s historical contributions as chief cultural architects and to empower queer youth to propel our collective progress ever more forward.
MISSION
To bring power and hope to the LGBTQ+ community with greater opportunities, better representation and journalism.
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